Contributors include Stella Beddoe, Greg Stevenson, Dan Dunlavey, Ann Eatwell, Sharon Gater, Paul Atterbury, Michael Jeffery, Greg Slater & Miranda Goodby.
Section one, looks at how the art deco style developed in Europe during the early part of the twentieth century, how European designers created new shapes and patterns and how these ideas eventually made their way into British ceramic design and manufacture.
Section two, examines how the well established factories such as Josiah Wedgwood and Sons Ltd and Minton, who produced top of the range wares for the upper classes, were forced due to market forces to produce art deco styled wares.
Section three, looks at the smaller factories were able to respond quickly to the art deco style using hand painted decoration, which was became an important feature for patterning with the big names such as Clarice Cliff and Susie Cooper being well known today.
Section four, consists of a comprehensive collection of mini-chapters about the many smaller factories, discussed for the first time in a book, that are not well known today. This listing provides an invaluable resource for new sources of collecting.